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Case study · Footy Access

The scores were never the problem. finding them was.

United States · Youth-soccer media

Scores for these youth leagues sat behind more than twenty separate logins. Each in its own format, each spelling the same player a different way. Footy Access wanted to cover the brackets and the upsets and the kid nobody saw coming, but first someone had to find the scores. That someone was always a person, on a Saturday, copying numbers by hand.

So we wrote the part that gathers. It pulls from all of those sources, sorts out the mess, and quietly matches one kid across systems that can't agree on his name. Then it hands the editors a single live feed, the kind a reader can filter down to the one team they came for.

The writing was never the bottleneck. The chasing was. With that gone, the editors work like a newsroom: results land, drafts come ready, and a story can be live while the match is still fresh in everyone's mind. The team tells us it cut their publishing time by around 80 percent, and we believe them, because we watched the chasing disappear.

Supporters pay to follow along now. And the people who love this sport get to spend the weekend watching it, which is the whole reason they started.

The Footy Access site
See it livefootyaccess.com