Isaiah Reid built Drip FC into something people actually follow — viral clips, a magazine with opinions, kit that sells to a young, loud audience. We took over the full redesign and gave the whole brand one home.
The part we're proud of is the shop. The catalog pulls live from the Flite Sports store they already had, so nothing moved and checkout stayed exactly where it was. No migration, no relearning, no risk to the thing that was already working.
Around it we built everything Drip FC puts out: articles, a magazine with a real editor and four issues so far, and the polls, giveaways, and fan-submitted clips that keep the audience close. The giveaways stay honest underneath: device checks, throwaway-email detection, an audit trail you could defend in court, and parental consent before any minor takes part.
Then we handed the team the Control Room — twelve modules where the staff publish, pick winners, manage their community, and watch sales and on-site behavior side by side. Drip FC moves fast out front, and the people who follow it never have to think about any of this. That was the point.
