Insights

Honest takes on building software, choosing partners, and making decisions that don't come back to bite you.

Build vs. Buy: When Custom Software Makes Sense

A framework for deciding whether to use off-the-shelf tools or build something custom.

Real numbers and factors that affect pricing. No "it depends" without context.

Red flags, green flags, and questions to ask before signing anything.

Missing something?

We write about what people actually ask us. If you're wondering, others probably are too.